FROM OUR PRINCIPLES

Today

The Foundation for The Lauffin Group was established in 1984 when Diamond Lauffin entered the computer world and launched his first and successful product introduction to be sold by a non-direct VAR or System Integrator based sales model. Between 1984 and today Lauffin and his partners have established a reputation for creating and building some of the most dynamic sales models and go to market strategies ever seen.

In the early 90's with a small team modeled on dynamics and efficiencies Lauffin created and introduced a singularly unique program married to a quality product that came to be referred to as " The Lead Registration Program " This program was the catalyst that produced loyalty and support from an indirect sales channel that was extremely unusual for a small company. Within a very short period of time from a hand full of salespeople with no outside offices of any kind Lauffin's program was credited with providing the financial growth and world wide market acceptance component that contributed to a successful company IPO.

As the Co-Founder of Nexsan Technologies North America Lauffin once again came under the watch full eye of Industry peers, VAR's, System Integrators, Vertical OEM's, traditional OEM's as well as Trade Journalists, Technical Analysts and the Financial Investment Community.

The question was raised. Will the same procedures, policies and programs developed around one platform and transferred to another recognize the same level of success? Time proves all things and with a hand full of sales people and a marginal cost of sale Lauffin again established that his model was fundamentally universal and simply worked.

Many Industry veterans were amazed that by mid 2006 Lauffin's group had sold over 18,000 systems to over 6,000 customers world wide establishing a position envied by many, yet understood by few.

Today, The Lauffin Group partners form an established team of veterans capable of creating, developing, educating, implementing, managing, supporting and consulting on a variety of subjects and specialties that span Industries and Markets worldwide.

We welcome you to The Lauffin Group.  

General Services:

• Channel Sales, Consultation, Customer Acquisition, Development, Management •

• The Perfect Pitch • Creation • Positioning • Delivery and Close •

• Opportunity Exclusivity, Deal Registration Management Training, Development and Application Software •